• The Brand Strategy and Behavioural Intelligence Bridge Builders

What We Are About

Dragonfly Black is a Business and Brand Strategy firm that specializes in unlocking Intersectionality and Diversity in a nuanced and dynamic landscape.


Brands are concise and emotive meaning creators, language shapers and game changers. They are more than just a name, logo, and advertising campaign. We believe that the key lies in developing the right blend and secret sauce for your brand, controlling all associations - and then embedding them within networked communities. Our mantra is: Culture shapes brands and Brands shape culture, discover the art in Science and the science in Art.


What Sets Us Apart - According to Our Clients

  • We link Branding and Business Strategy - and embed them in Cultural Relevance
  • We eat, think and live intergenerational Pop Culture
  • We look to join seemingly unconnected factors to create New Lanes and Positionings


The Dragonfly Black team of strategists, researchers, statisticians, designers, and website developers take a holistic view when investigating brands - by linking them to business objectives and cultural phenomena. Our approach uses a series of methodologies and frameworks that focus on analysis, activation, and execution. The aim is to address pain points and blind spots, close gaps, and then amplify competitive advantages - using an approach that we call I3BM.

[I3BM] = the multiplier effect of: Intelligence, Insight, Innovation, Branding, and Monetization

We have been successful in applying our strategic frameworks to Nation, Corporate, Product, Service, Employee, and Personal Brands.


Dragonfly Black services the following industries: Food and Drink, Fashion, Cosmetics, Islamic Finance, Digital Technology, Tourism and Hospitality, Arts and Entertainment, Professional Services, Education, Personal Branding, Professional Training, Public Speaking and Community Engagement.

Also, we are experts in the growing Ethnic, Halal, Muslim minority and majority markets.

Who We Are

Founding Partners, Professor Jonathan A.J. Wilson PhD and Mohamed Geraldez MBA have over 40 years of combined industry experience, during which time they have won awards for commercial excellence and research.



The Dragonfly Black team also has a track record of delivering unique value propositions – in Advertising, Marketing, Product Development, Business Development, Advising, and Investment activities.

There are few experts in this space with the DNA, pedigree, and authenticity to bring together into one commercial proposition:

  • Ethnic and cultural diversity in body and thought
  • Western and Eastern education
  • A reputation built on over 100 conference talks and 200 publications
  • Frequent travel to over 60 countries
  • An extensive and diverse network of global personal contacts.

What We Can Do For You

Dragonfly Black offers the following services:

  • Market Research and Intelligence
  • Slow and Fast Cultural Trends Analysis
  • Integrated Product Augmentation, Innovation, and Positioning
  • Brand Architecture, Strategy and Execution
  • Brand, Logo and Typographic Design
  • Creative and Storyboarding
  • Copyrighting, Straplines and Speech Writing
  • Online Strategy, Website Design and Development
  • The Application of Sharia Law in a Commercial Context
  • Educational Design and Delivery
  • Cross-Culture Localization and Internationalization
  • Investment Portfolio Analysis
  • Personal Branding and Profile Building

We work on a retainer, or project-by-project basis - where we can:

  • Produce Bespoke Reports
  • Offer On-Site and Off-Site Expert Advice
  • Plug-In to Existing Functions, or Manage Campaigns and Projects
  • Deliver Workshops and Training
  • Offer Telephone/Video Consultations
  • Keynote or Chair Conference Panel Sessions

Our Image Gestalt

The Dragonfly has graced land, water and air for over 300 million years. For Native Americans and Japanese it symbolizes purity, elegance, success, victory, happiness, strength, invincibility and courage. Dragonflies are the symbol of the Samurai because they never fly backwards and stay to fight.

Black symbolizes style, sophistication, elegance and intensity: black tie, little black dress, black gold, black abaya, black orchid, black swan, black ink, black coffee, black belt, and the black stone of the Kaaba.

Interested? Contact Us